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  • Eckard Enterprises, LLC
  • Eckard Enterprises, LLC
  • Eckard Enterprises, LLC
  • Eckard Enterprises, LLC

The Meaning of Pura Vida in Costa Rica

August 27, 2017

One of the major reasons vacationers keep returning to Costa Rica is the laid-back and happy culture of the locals. “Pura Vida” is the country’s most important expression and is used throughout the country. This simple phrase is defined as pure life, but it has a much deeper meaning to their culture.  Pura Vida is a way of life and is an attitude engrained in the people of Costa Rica.


If you have traveled to Costa Rica, then you have probably heard Pura Vida quite often. The locals in Costa Rica (Ticos) use this expression to say hello, goodbye, or say that everything is okay. When or where this saying was created is unknown, but many suggest it became a national saying in 1956 after a movie from Mexico called “Pura Vida!” was released.


Even though the phrase is just two simple words, it creates a deep emotion when one says Pura Vida because it is the epitome of the way Ticos live their daily lives. They do not stress about trivial things and take things much slower to enjoy every day. Costa Rica has been named one of the happiest countries in the world and their lifestyle of Pura Vida reflects this way of life.


No worries, no stress, no rush and to always think positive is the daily mantra in Costa Rica. Pura Vida is infectious and when you visit Costa Rica you will soon be saying “Pura Vida” and taking things a bit slower.


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