As European tourists increase their interest in Costa Rica, Lufthansa followed suit and added the 8th nonstop flight from Europe to Costa Rica. The German airline made the announcement that the 11 hour flight from Frankfurt to Juan Santamaría International Airport (SJO) in Alajuela will fly twice a week starting March 29, 2018.
Along with Lufthansa’s nonstop flight, there are currently 7 other nonstop flights from Costa Rica to Europe which include British Airways to London, Air France to Paris, Edelweiss to Zurich, Thomson to London, KLM to Amsterdam, and Condor to Frankfurt and Munich. This new flight is being heavily marketed throughout Germany as the “green paradise of Central America” and will create multiple opportunities for Costa Ricans in terms of tourism, business and foreign relations.
Germany is Costa Rica’s second largest visitor from Europe and “represents an estimated market of nearly 2 million prospective visitors who consider Costa Rica an ideal destination for their vacations” (i). Tapping into the German tourism market will bring countless opportunities. In 2015, Germany recorded the highest level of expenditure on international travel than any other country in Europe, totalling EUR 69.9 billion (ii). Lufthansa’s nonstop flight to San Jose will allow more German travelers to visit and position Costa Rica as a preferred destination for other airlines.
The Costa Rican Tourism Institute – Instituto Costarricense de Turismo (ICT), has been working hard on reaching new markets throughout Europe over the past few years. Residents of the EU are a large market with an estimated of 1.2 billion in trips made in 2015 for either personal or business purposes (ii). Just in the past year, the ICT has worked diligently and increased the direct flights to Europe from one to soon having eight.
The tourism industry is focused on Costa Rica as many foreigners are realizing the beauty and adventure this Central America country has to offer. Many tourists are arriving in Costa Rica in search for prime real estate to either move or purchase a second home. The real estate market and tourism industry is growing as airline carriers across the world add more flights to Costa Rica. Con Amor is seeing this growth and striking while the iron is hot. Now is the time to look at Costa Rica as a prime investment opportunity before the market is saturated.
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